NHS Newham (Smoking)
Mobile lung testing delivered powerful stop-smoking message
NHS Newham wanted to raise awareness of the dangers of smoking to an ethnically diverse community and provide a weekly support service to those committed to quit.
A visually engaging and highly interactive roadshow proved extremely effective in engaging a traditionally hard-to-reach audience in a non-confrontational way.
- Multi-cultural campaign, with one-to-one support and advice in ethnically diverse and deprived area
- 1 in 6 people tested committed to quit
- 12 people on average, per show day encouraged to sign up to quit