“This was an ambitious campaign tackling a highly sensitive issue. By taking screening services and information right into the heart of the community, we wanted to reach those people who would not necessarily visit their GP or hospital - possibly out of embarrassment. EMS has an excellent track record in helping us to reach out to different communities and we were particularly impressed at the sensitive approach they brought to this project.”
Jose Figueroa
Consultant in Public Health, NHS City and Hackney